Industry News

Sexy Hair's Faux-tography Contest Winners Are Going to NYFW

Lauren Quick | August 31, 2016 | 2:51 PM
Faux bob by Jessica Domoney, faux pixie by Meaghan Masterson, faux hawk by Sarah Vondracek and faux-nytail by Dawn Atkinson.

In order to help select team members for its upcoming Fashion Week presentation with The Blonds, Sexy Hair challenged its top artists with a Faux-tography competition.

The contest called artists to create their best runway-ready yet still wearable faux looks. Many clients are asking for styles that don't require a big commitment but can create a major change for a short period of time—faux bobs, faux bangs, faux mohawks, etc.

Plus, with the rise of media-sharing platforms, like Instagram, every stylist has to be their own photographer. The marriage of these two ideas was how the Faux-tography theme was created.

MODERN and Sexy Hair judged all the entries and selected 11 artists to join the Sexy Hair team at New York Fashion Week for The Blonds show. The winners were announced at Sexy Hair's Train the Trainer event in Austin, Texas, on June 10.

The winners

With Fashion Week quickly approaching, the winners are getting ready to pack up and head to New York! MODERN will be backstage at The Blonds show on Sept. 11 at Milk Studios to talk to the Sexy Hair team, including winners, and will cover the show. Stay tuned!



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