Close
Sponsored

L’Oréal Professionnel’s Smartbond: For Strong and Protected Hair During Technical Service

Lauren Salapatek | October 14, 2016 | 10:05 AM
Photo 1 of 3
L'Oreal Professionnel's Smartbond Step 1 and Step 2
Photo 2 of 3
L'Oreal Professionnel's Smartbond Box
Photo 3 of 3

Damage protection, is one of the top concerns of women who undergo haircolor and lightening services. While today’s women don’t hesitate to experiment with beauty, they do wish they could experiment without having to compromise the health of their locks.

According to MODERN SALON’s Process Hair Color Research, it has been found that 80 percent of women would add on additional services to their hair color appointments to ensure protection of their hair from damage during a technical services.

L'Oréal Professionnel introduces Smartbond, the haircare treatment that protects the hair and strengthens the hair fiber during the coloring or lightening process. According to the brand, Smartbond’s efficacy comes from its unique development—it was tried and tested by 700 hairdresser worldwide and co-developed by 11 L'Oréal Professionnel hairstylists, including respected US industry stylists: Johnny Ramirez, Jason Backe and Lena Ott.

Smartbond is the professional trusted and proven treatment to achieve softer, shinier, healthier hair no matter how extreme of a color or lightening transformation. The end result is an enhanced technical in-salon service for the client that is continued at home with the at-home treatment. “With Smartbond hair no longer has to be compromised during any color or lightening services we do at the salon,” says Jason Backe, L’Oréal Professionnel Artist and Co-Owner/Colorist at Ted Gibson Salon. “Smartbond provides my clients the best hair they can achieve with any color services I give them.”

L'Oréal Professionnel International Hairstylist and founder of Lived-In Color, Johnny Ramirez agrees. “Women come to see me and expect to be in the chair for hours to get that Lived-In Color. They leave loving their haircolor, but now they leave loving both their haircolor and the feel and shine of their hair, making it even more worthy of that 8-hour process they sit through with me. Smartbond is the perfect complement to my “Lived-In” style it keeps the color experience effortless for my clients without having to worry about damage.”

L’Oréal Professionnel Smartbond L’Oréal Professionnel Smartbond service will be available in salons starting in November with the take-home treatment available in January 2017.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More