L’Oréal Professionnel’s Smartbond: For Strong and Protected Hair During Technical Service

Lauren Salapatek | October 14, 2016 | 10:05 AM
Photo 1 of 3
L'Oreal Professionnel's Smartbond Step 1 and Step 2
Photo 2 of 3
L'Oreal Professionnel's Smartbond Box
Photo 3 of 3

Damage protection, is one of the top concerns of women who undergo haircolor and lightening services. While today’s women don’t hesitate to experiment with beauty, they do wish they could experiment without having to compromise the health of their locks.

According to MODERN SALON’s Process Hair Color Research, it has been found that 80 percent of women would add on additional services to their hair color appointments to ensure protection of their hair from damage during a technical services.

L'Oréal Professionnel introduces Smartbond, the haircare treatment that protects the hair and strengthens the hair fiber during the coloring or lightening process. According to the brand, Smartbond’s efficacy comes from its unique development—it was tried and tested by 700 hairdresser worldwide and co-developed by 11 L'Oréal Professionnel hairstylists, including respected US industry stylists: Johnny Ramirez, Jason Backe and Lena Ott.

Smartbond is the professional trusted and proven treatment to achieve softer, shinier, healthier hair no matter how extreme of a color or lightening transformation. The end result is an enhanced technical in-salon service for the client that is continued at home with the at-home treatment. “With Smartbond hair no longer has to be compromised during any color or lightening services we do at the salon,” says Jason Backe, L’Oréal Professionnel Artist and Co-Owner/Colorist at Ted Gibson Salon. “Smartbond provides my clients the best hair they can achieve with any color services I give them.”

L'Oréal Professionnel International Hairstylist and founder of Lived-In Color, Johnny Ramirez agrees. “Women come to see me and expect to be in the chair for hours to get that Lived-In Color. They leave loving their haircolor, but now they leave loving both their haircolor and the feel and shine of their hair, making it even more worthy of that 8-hour process they sit through with me. Smartbond is the perfect complement to my “Lived-In” style it keeps the color experience effortless for my clients without having to worry about damage.”

L’Oréal Professionnel Smartbond L’Oréal Professionnel Smartbond service will be available in salons starting in November with the take-home treatment available in January 2017.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Hair Color Trends
Hair Color Trends

Big Cut, Beautiful Balayage, Nice Donation

Maggie Mulhern | December 5, 2016

Sydney Julian (@sydneyjulianhair) of Design 1 Salon and Spa, Grand Rapids, Michigan, says her client, a college student, had been growing her air for years and needed and wanted a change. The hair was cut (12 inches) and donated to Wigs For Kids. After some layering, face framing and texturizing, Julian got busy with color. Formula here.

Load More