Industry News

Product Roundup: Bond Builders

Elizabeth Jakaitis | November 8, 2016 | 12:55 PM
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SMARTBOND from L’Oréal Professionnel

Treatment strengthens
the hair during coloring or lightening. Three-step system includes Additive and Pre-Shampoo for in-salon service.

Colorists are pushing the boundaries of fashion now more than ever. Bond builders give you the ability to create without compromising hair health. 

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How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

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