Industry News

Join Wella and OPI for Hairdressers at Heart Cut-A-Thon Benefitting Homeless Youth

Anne Moratto | November 14, 2016 | 7:39 AM

Wella’s Hairdressers at Heart initiative is teaming up with OPI for its inaugural Cut-A-Thon event on Wednesday, November 16 at Wella Studio LA, 6109 Desoto Ave. in Woodland Hills, California. Hairdressers at Heart believes in the power of beauty to inspire lasting change in the community, and the Cut-A-Thon will raise critical funds and awareness for Safe Place for Youth, known as S.P.Y., a Los Angeles-based non-profit organization that provides lasting solutions for young people facing homelessness.

During the event, a team of Wella Top Artists, stylists at Wella partner salons and OPI educators will use their skill, creativity and artistic expertise to provide attendees and donors with hair and nail services, including blow-outs, cut, color and manicures from 2-9 p.m. All services are being provided for a suggested donation, and all proceeds will go to supporting S.P.Y.’s mission. The Hairdressers at Heart Cut-A-Thon is a great opportunity for individuals to support a cause that makes a meaningful difference in the lives of vulnerable youth in the Greater Los Angeles are, while also gaining access to some of the industry’s top hair and nail artists.

 People who are not able to attend the event may still donate to SPY at the following Website:

 “Hairdressers at Heart’s mission is rooted in supporting the professional education of beauty and salon professionals everywhere, as well as empowering the work they do to improve and enrich their communities,” said Christina Soffin, Director, North American Education Operations and Studios. “With our first-ever Hairdressers at Heart Cut-A-Thon, we get to bring the worlds of professional beauty and charity together, raising funds to help young people dealing with the struggles of homelessness, while also shining a light on this important issue.”

Wella Professionals was recently acquired by Coty, making Coty the third-largest beauty company in the world. The Cut-A-Thon event marks the first charitable event for Wella’s Hairdressers at Heart as part of the Coty family.

 “The first ever Hairdressers at Heart Cut-A-Thon is extremely important to all of us at Wella, OPI and Coty because it is the first time we can come together as brand partners to support a great organization like SPY,” said Sal Mauceri, Senior Vice President of North America Beauty and Global Nail at Coty Beauty. “We look forward to the event for Safe Place for Youth and our continued charitable efforts in the future as part of the Coty family.”

For more information on the Hairdressers at Heart Cutathon for Safe Place for Youth,  visit,

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