BSG/CosmoProf Goes Mobile!

By Lauren Salapatek | 12/12/2011 2:45:00 PM


BSG/CosmoProf is launching two new initiatives, one is a new CosmoProf Mobile Connect texting program and the other is their new "CosmoProf To Go" mobile website.

CosmoProf Mobile Connect: The new texting program will offer customers the opportunity to get relevant messages about special offers, events and classes that are happening at CosmoProf. The texting will also include special offers to customers at shows via text at their booths and in their classrooms. To opt in, just text 59769 (in the U.S.) and 54500 (in Canada); message and data rates may apply. Also, have your PROCLUB card number handy for validation purposes.

CosmoProf To Go: Available Dec. 23, 2011, this is a mobile website that allows customers to see a BSG/CosmoProf store locator and class listings on their Smartphone or tablet. They can also see the shopping guide (best seen on a tablet) and have easy access to BSG/CosmoProf's social sites. Starting in February, the website will also have larger catalogs like Salon Equipment and sundries along with special publications (like their Holiday special edition with Modern Salon) and their mini nail magazine in partnership with Nail Pro.






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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