Finale of the Hair Wars Competition

By Alison Alhamed | 01/04/2010 12:00:00 PM


What happens in Vegas stays in Vegas, right? Wrong! Some of the best things in the beauty industry happen in Vegas and it would be so unfair to hog all the fun.

Throughout the year, Las Vegas salons have competed in Hair Wars and, last week at Moon Nightclub at The Palms, Hair Wars concluded with its Rusk-sponsored finale, in the theme of Holiday Spirit. And it ROCKED!!

Shear Genius 2 winner and two-time North American Hairstylist of the Year (and Modern BFF) Charlie Price was the celebrity host and judged the competition along with  Alicia Jacobs (entertainment reporter, a native of Las Vegas and former Miss Nevada USA and Miss United States! Wowza!), Jim Roberts (a super-sweet Rusk Designer and owner of J. Roberts Salon in Edina, Minnesota) and the last judge was, your fav (jk), ME!

Judges from left to right: Jim Roberts, Rusk Designer and owner of J. Roberts Salon in Edina, MN; Modern's Alison Shipley, Alicia Jacobs (with Sparkle!), Las Vegas entertainment reporter and former Miss Nevada USA and Miss United States; and, the man who needs no introduction, Charlie Price.
 Photography: Shane O'neal

For the finale, the finalists were: Radici, Roni Josef, Primp Salon, Tease, Liquid, Ramba, Curl Up N Dye and Circa. And wow, what a show they put on! Check out these shots from the night!

I loved her hair! And her dress was made of chocolates!
Photography: Shane O'neal

Her natural hair was below her waist, too!
Photography: Shane O'neal

Blue and beautiful. Only in Las Vegas...Photography: Shane O'neal

Up close, her make-up was amazing. And what a model choice! Photography: Shane O'neal

She was a giant Perrier Jouet bottle! Look at the bubbles! More shots of her below : )Photography: Shane O'neal

Black and White, and oh-so-cool!Photography: Shane O'neal

Her sky-high hair was stunning—she had a nest in there, along with a dove!!Photography: Shane O'neal

And the winner was: Primp Salon, with the Perrier Jouet bottle!! Here's some more shots of the winner.

An up-close look at the detailing!Photography: Shane O'neal

The make-up, hair, models, attire and entertainment were AMAZING. I had so much fun judging the event with Charlie, Alicia and Jim: What a fun group of people!

All the models with the judges! Photography: Shane O'neal

Sounds for the night by DJ Scotty Boy and Jordan Stevens. Photography: Shane O'neal

Madness on the runway! Photography: Shane O'neal

Rusk gift bags that went to the first 100 guests. The products smell so delicious!Photography: Shane O'neal

The lovely Brad and Yvette Masterson of Y PR, who invited me to judge, and to represent RUSK!

OK, OK. So I was a little excited to hang out with Charlie Price : )

So that's all folks! For more info on Hair Wars—check out the upcoming issue of MODERN!







ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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