Nails and E-mails, A Match Made in Heaven

By Alison Shipley Alhamed | 12/07/2009 3:00:00 AM

 

New customized laptops from Dell are now available in you and your clients’ favorite OPI Nail Lacquer shades! Featuring the creative, witty names and colors OPI is known for, this exclusive partnership brings the ultimate color application to laptops.

They initially launched a Holiday Collection with six shades, but now Dell brought out 20 more classic OPI colors to market and incorporate new offerings based on trends, seasonality and popularity throughout the year.

“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your e-mails!” Sweet!

The collection launched with OPI favorites: Kyoto Pearl, a shimmery white satin; Princesses Rule, a bright sparkly pink; Up Front & Personal, a golden glitter; Dear Santa, a glittering holiday red; Holiday Glow, charcoal gray with a touch of silver; and the much-loved vivacious red, I’m Not Really a Waitress.

The color palette is Dell’s most popular option for consumer laptops, and the OPI partnership adds high-style OPI fashion shades to the color and artwork offerings available as options in the Dell Design Studio.

The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at dell.com. Select OPI colors also will be available at retailers nationwide.  —Alison


 

 

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ABOUT THE AUTHOR: Alison Shipley Alhamed

Alison Shipley Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at ashipley@modernsalon.com.

 


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