MITCH Behind-the-Scenes

By Anne Moratto | 07/20/2012 2:32:00 PM

 

MITCH by Paul Mitchell recently held a Los Angeles photo shoot to update their MITCH campaign for Fall 2012.  I was lucky to have some time with Scott Cole, Artistic Director for the Professional Color System and Diana Schmidtke, Celebrity Men’s Groomer and a member of the Paul Mitchell styling team, who took a break behind-the-scenes to describe how they worked with their models.  The resulting images were shot and filmed for upcoming ads and for a video that was shown at the recent Paul Mitchell Gathering 2012. 

Read more about The Gathering and watch videos from the Opening Show that demonstrated the high-energy appeal of MITCH.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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