I took my first, long overdue trip to Blaine last week and toured one of the most remarkable companies in the U.S.—Aveda. A longtime champion of the environment and all things natural and organic (thanks to founder Horst Rechelbacher), Aveda’s core values have stayed strong and its employees remain diligent in respecting these values in everything they do.
Whether it’s a trip to Organica—the restaurant in the cafeteria for Aveda employees, where you can eat vegetables grown from the community garden or a stroll through the manufacturing plant, where everything is recycled or composted, it’s obvious that Aveda is a company that knows where it has been and where it’s going.
I started my trip in downtown Minneapolis at Sanctuary Salon/Spa. I met up with the Aveda team and got educated on Green Science, Aveda’s latest skin care line, followed up with a Green Science facial (hey, it’s the only real way to understand the line).
The next day, we headed to Blaine and got the grand tour as well as the inside scoop on Aveda’s 2009 holiday packages and the newest addition to the Smooth Infusion line (Glossing Straightener). We also stopped in the lab to see where the magic is made. We met several Aveda scientists, including Ko-ichi, the man behind the famous Aveda scents. With only natural, organic scents and oils at his disposal, Ko-ichi is limited to a couple hundred smells rather than the thousands of synthetic aromas other hair care lines and perfumers use. Don’t worry, he’s up to the task and has been with Aveda for 20 years!
So the next time you pick up an Aveda product, take a moment to inhale the lovely, natural scent and appreciate the science and magic of Ko-ichi behind it!