CATWALK BY TIGI FOR MARA HOFFMAN SPRING/SUMMER 2012 CATWALK BY TIGI FOR MARA HOFFMAN SPRING/SUMMER 2012
DJ RIGGS/ NICK IRWIN and the TIGI CREATIVE TEAM
Date: Friday, September 9th
Location: Lincoln Center – The Box
Inspiration: Mexican Goddess, Tribal Chic
“The look we created for Mara Hoffman represents an ethnic beauty, specifically a Mexican Goddess, whose style is tribal chic,” says the TIGI team.
“To get the look, we began by brushing out the hair and spraying it with TIGI Catwalk Session Series Work It Hairspray. We then separated the hair into sections and crimped each section, starting as close to the roots as possible. After crimping, each section was sprayed again with the hairspray.
We then pulled the hair into a high, tight ponytail and, once secured, the ponytail was braided and pulled into a top knot directly in the middle of the head. To keep the top knot from slipping, we sprayed it with TIGI Catwalk Session Series Transforming Dry Shampoo, which added stiffness and texture.
Prior to the show, different patterns of authentic Mara Hoffman fabric had been braided into false crimped hair. We then weaved these false braids over the top of the head to create an exaggerated braided, top knot.”
CATWALK BY TIGI FOR HELMUT LANG SPRING/SUMMER 2012
PAUL HANLON for Catwalk by TIGI
Date: Saturday, September 10th
Location: Pier 57
Inspiration: Rock ‘N Roll
CATWALK BY TIGI FOR FASTER BY MARK FAST
“We wanted to create a dramatic, reproduced and almost artificial beauty that is extremely interesting to look at. We focused on super shiny hair and exaggerated ponytails.” says the TIGI team.
To start the look we blow-dried the back of the hair and prepped it with TIGI Catwalk Sleek Mystique Look Lock Hairspray section by section. After applying TIGI Catwalk Session Series True Wax to the surface, we pulled hair into a high, tight ponytail.
The ponytail was flat ironed to be super straight and long. We added synthetic hair of bright colors to the ponytail to match what each girl was wearing. We then wrapped some hair around the ponytail.
To finish the look, we sprayed the hair with TIGI Catwalk Session Series Work It Hairspray.”