Rock Your Hair had one of the most beautiful and eye catching booths at CosmoProf 2012. I kept stopping by to chat with founder Michael O'Rourke, but he was always surrounded by his many fans. Imagine my surprise when I turned the corner late yesterday and there he was...alone.

"I like to do something unusual," he said when I asked him what were his most exciting items at the show. "Our powder is very special. It goes from powder to liquid to gel. The three phases of technology is very different."

After explaining that the heart crystal on the packaging is all about fashion, Michael shared "but we need heart to survive." It was then that we turned to see a new crowd had lined up to learn more.