ULTA (Ulta.com <http://www.ulta.com/> ), the largest beauty retailer in the United States, held a special “Media Day” this week at its Rego Park, NY store to introduce editors and bloggers to industry superstars and some of the 20,000 beauty products available at any of their 390 locations found in 40 states. While retailing cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, the stores also employ a total of 3000 stylists. It was a beauty-fest from wall to wall.
It was quite an exciting event. I spent time with Rodney Cutler, Laura Geller, Stan Smith (Hot Tools) and skin care expert Peter Thomas Roth. Each offered a tip for the Modern Salon Media audience: