By Maggie Mulhern | 10/13/2010 8:35:49 AM


This fall marks the tenth anniversary of the b. cause foundation, the not for profit organization that advances the charitable causes of salon owners and beauty industry professionals. In the past five years alone, b.cause has delivered 500,000 meals to the needy through “Hairdressers Fighting Hunger”, a division of the Feeding America program.

An important initiative is taking place November 19 as 100 salons throughout New York and Connecticut are donating 10% of their services to Feeding America through b.cause. In addition, Tommy Hilfiger, a friend of b.cause founder and president Rudy Sprogis, has come on board and designed a tee shirt specifically for b.cause.

“We approached Mr. Hilfiger because he’s a legendary American designer who shares our commitment of improving the lives of those in need,” says Rudy. “We’re passionate about our work with Feeding America and hope that other hairdressers will share our enthusiasm.”

The tee shirt is $20 and 100 percent of the profits go directly to b.cause and the charities it represents. Although Feeding America is the current focus, the organization has raised and donated to Locks of Love, Dress For Success and St. Jude Children’s Research Hospital among others in the past years. b.cause has always attracted high profile beauty professionals and enjoys the efforts of Guido Palau, Jimmy Paul, Orlando Pita, Deborah Lippmann, Pat McGrath, Dick Page and Gucci Westman on the current “Make a Change Day” committee.

While most salons participating in b.cause are in the NY area, Rudy’s ultimate goal is to go nationwide. For more information about the November 19 fundraiser, the Tommy Hilfiger tee shirt or to participate in any b.cause endeavor, visit bcause.org





ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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