In my book Industry In:Site, 101 Top Beauty Careers, I outline the many paths a beauty pro can take in this wonderful industry. Here I offer a brief sketch of what it takes to go into manufacturing and to work with one of the many beauty companies to bring a product to market.
The Make Up
Not many of us can live without beauty products. How many have you used today? Hairspray, lip gloss, facial moisturizer, shampoo, lotion, gel, and fragrance are all a part of our daily routine. Just about everybody uses some type of beauty product on a regular basis. Many well known brands used today were started by someone who saw needs and developed products to meet those needs. Through visionary effort, hard work, and resilience they created a legacy.
In the beginning, much time and thought is put into the values, mission, and vision of the brand. Creative ideas, development, and marketing strategies are then incorporated to begin the product’s life cycle (the time and process from the development stage of a product to the innovation or retirement of a product). Product manufacturers work closely with cosmetic chemists to develop a product’s features and benefits. They also work to secure distribution and retail avenues.
Professional beauty industry experience (a plus)
Extensive retail sales experience
Current knowledge of consumer market buying patterns and trends
Excellent communication skills
Degree in business or equivalent business experience
Making the Cut
Find a mentor with a successful product manufacturing company.
Learn everything you possibly can. For those working within the beauty industry, begin now by marketing yourself as one who is the go to person for makeup tips, new hair styles, healthy hair, or whatever your niche may be.Be a product guru who knows the features, benefits, and ingredientsof products. Study to discover how your product(s) can remedy abeauty problem.
Having your own products adds to one’s credibility as a professional.There is potential in creating multiple branches to your brand suchas “How to” books, videos, and training materials. It can also lead to motivational speaking to encourage retailing and entrepreneurship.
Excerpt - Industry In:Site, 101 Top Beauty Careers Book