4. You set up a salon system with a front desk that has the products pulled and waiting as the client checks out and rebooks her next visit. She could pass, but usually doesn’t.
Oh, you say, that’s just too pushy. Wrong, wrong, wrong.
Clientes really expect product knowledge and techniques. Tip: don’t stand by the shelf and point to a bottle;use the product and show how cool it works. Clients want to know how to reproduce the estilo. This alone is what gets you more clients.
“OK, Paco, how do I pay more attention to my carro?”
After a long pause, from under the hood comes,
“Why don’t you just call me?”
Now, that’s client retention.
Or, did he just call me estupido?
Hasta la vista,
Carlos Valenzuela, president of Carlos Valenzuela Resources, is a Latino marketing consultant, author, beauty educatorand motivational speaker.
Contact Carlos at firstname.lastname@example.org