Go back to the yesteryears of beautiful looking hair and photography with a camera, not a telephone camera! The quality of work that came out onto the pages of the top magazines such as Vogue, Harpers, Allure, and Elle. Look at all those incredible photographers that encouraged our industry super session hairdressing stars. Not too many exciting creative looks from pages around now! The young beauty editors do not know the photos and images from yesteryear.
Hair is in a ponytail or hanging straight with just a bend or some sort of movement, nothing that a client cannot do herself and it saddens me. Conversely, look at the Pantene ads they are photographed with style, and they have a quality which I rarely come across now, and you can see their art directors have put a lot of thought into it, and for me it stands out.
I asked Superstar photographer David Montgomery (the man that took the most important hair cut photo for Vidal Sassoon and has photographed Andy Warhol to the Stones) why do the photographs not have the quality now as they did in the 60's, 70's and 80's? His reply - you need to work with film to achieve grain, depth, and mood, the lighting is so different now. In my opinion the photos do not have this ‘moody’ feel as they had yesterday.
I have selected some photos from the Helen Oppenheim archive of photos, from her collection of works for La Coupe. Helen is a former PR and Creative Director. Her talent and the works she has produced is wonderful and with a great eye that she has for creating the picture. Just look at the simplicity of line, the amount of thought that goes into a shoot. With the mission of making women look even more beautiful, she really inspired her hairdressing team.
Come on all the session hairdressers of today, lets see your creative talent come forth and again capture the fashion world as we did then. - You know who you are! From the USA and UK? Plan now in this New Year and let's not waste anymore time.
I love this industry and its people too much to let this be bypassed into the history books.
All Photographs Produced and Directed by Helen Oppenheim. For more, go to HairThen, La Coupe on www.helenoppenheim.com