Respect the system – The systems and formulas exist for a reason. The basic laws of economics should not be ignored. The supply of and demand for your time is a powerful indicator of the quality of your product and service. If you run the numbers and you do not have the occupancy to justify a price increase, this is a strong indicator of your need to raise the bar in other aspects of your product and service experience. If you track and can see positive movement in weekly revenue and occupancy, you are on the right track. Do more of what is working well and add new energy to the mix. Sharpen your skills. Expand your marketing. When the numbers say, “go for it”. Raise with confidence.
For more of my thoughts on this subject refer to my series of July 1, Raise Your Haircut Prices videos on my clipperguysays youtube channel.