Beep, beep - What's the Sitch with Facebook's New Page Update

By Kelly Ehlers | 03/26/2014 10:24:00 AM



Oh Facebook always changing, always keeping us on our toes. This time, they’ve nailed the newest update on the head! Last week Facebook launched a new, streamlined look for Pages on desktop that is sure to make all of our lives easier – fan and admin alike.

So, what’s the ‘sitch? It’s as easy as one, two, three.

1. An updated timeline design.   

-Right side: All of your posts in one single column. Ah, the beauty of consistency.  

-Left side: All of your business’ info – there it is! No searching necessary. Map, business hours, phone number, website URL, photos, videos…you name it, it’s there.

2. Easy access to admin tools – all of the essentials.

-View from anywhere and everywhere on the page of your ads currently running, new Likes, and unread notifications and messages.

-Navigation options top and center – your choice from Page, Activity, Insights, or Settings always readily available.

-The Build Audience tab gives you direct access to your Ads Manager account. Yes, we said direct.

3. Pages to Watch

-Create a list of Pages similar to your own and easily compare your performance with others of the like.

-The Overview tab keeps you updated on key stats from Pages you’re watching.

-Keep in the know on the past week’s most engaging posts from Watched Pages with the Posts tab.

See? It’s as easy as one, two, three to make sure you’re on top of your game with your salon’s engagement and outreach! 

Connect With Evoke Brand Strategies:














At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. 







Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to, and follow her blog at


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