Innovation Spotlight: Dolce Salon Uses Twitter to Fill The Books

By Kelly Ehlers | 07/05/2012 1:43:00 PM

 

The fourth and final installment in our Twitter series! If you can't remember, first we built a twitter account, then we built a following, next we looked at using your twitter to give your salon personality, and now finally, we will look at how one salon uses twitter to solve the age old problem of filling your appointment books!

Like most things social media it's easiest to understand when we break things down to their individual parts. There are two best practice strategies to using your Twitter account to enhance your business:

1. Use your personal stylist personality to drive people to your salon

2. Use your salon's twitter account to offer exclusive deals to ensure a steady stream of digital to customers.

Dolce Salon and Spa is a perfect case study for offering deals and steals. The salon provides special offers and daily discounts via their social media platforms – and wow, do they have a dedicated following! How do I know that? Well, because when I lived in Arizona, Dolce was my salon of choice. Of course, I had my stylist I was loyal to, however, when I was in the mood for a new service, or wanted to spice up my week, I took full advantage of their amazing social media deals. Today, their following (between Facebook fans and Twitter followers) equals over 56,000 people which is no small feat to build.

So, how can you do the same at your salon? How do you fill the books utilizing twitter and other social platforms?

For instance.

Each morning take a look at your appointment book for the day. You notice that X stylist has an opening from 1pm-3pm. Simply send out a quick tweet saying

"Daily Deals-- 10% off a cut between 1pm and 3pm, 3 winners only, first call first serve.To redeem call ###-####."

Then to be sure that your customers are staying on the up and up make them print off the coupon or show you that they follow you via a smart phone! Only Twitter followers or Facebook fans can redeem the coupons and suddenly you books are filled for the day!

Dolce Salon Twitter Capturing New Clients

Maybe your problem isn't filling your books, you are usually full with regular clients who are fiercely loyal to their favorite stylists, but you've brought in some new fresh talent and you want to build a client base for them as well. In this case send out a tweet for a 10% coupon on level # stylists for today only! This will give your new stylist a chance to win over clients who may not have come in otherwise.

Using this technique Dolce has earned over  50,000 Facebook fans  and is nearing 5,000 Twitter followers for their 13 salons all in Texas!

Imagine how you could push your message the eyes and ears of loyal fans who check your social media platforms everyday--for FREE!

THAT is social media power.

For more information about using Twitter to leverage your salon business contact us at kehlers@evokebrands.com.

 

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About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.


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ABOUT THE AUTHOR: Kelly Ehlers

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to www.evokebrands.com, and follow her blog at www.stylesync.me.

 


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