Tumblr, A Simple, Visual Blogging Solution for Salons

By Kelly Ehlers | 10/12/2012 10:00:00 AM

 

If you are looking for a way to jump-start your salon's online presence, starting a Tumblr blog can be a quick and easy way to highlight your work -  and increase your salon’s Google search results (without a lot of time investment!).

Tumblr is one of the easiest blogging tools out there – and one I often recommend to salon owners and stylists looking to try their hand at blogging. Technically called a ‘short-form’ blog, or ‘micro-blog’, Tumblr makes blogging a snap through its simple dashboard and turnkey templates. It doesn’t take a blogging pro to master the world of Tumblr – and, like most popular social platforms, Tumblr is free! StyleSync.me Tumblr Blog

There are over 76 million blogs on Tumblr and 33 million total blog posts – some of the biggest names in the industry have been posting since the platform started back in 2007. Think of the platform as a way to showcase your stylists, snap photos, upload looks and communicate your salon’s style to the masses.

 

So, where to you begin? There are three different kinds of Tumblr bloggers: those who produce new content, those who reblog and curate content and those who do…both!  And, the shareable piece of Tumblr is amazing! If you jump on the site, you’ll notice that the curation and reblogsection of the platform is the most popular. Imagine if one of the top beauty bloggers curated your salon’s look as this Fall’s trend? In a nutshell, having aTumblr blog for your salon positions your business as not just a place to get a haircut, or to get pampered, but a beauty resource that's on top of fashion and style!

StyleSync.me Tumblr Dashboard

 

 

 

 

 

Here are some quick tips to get started:

  1. Like all things Tumblr, signing up is easy! Just use your email, create a password, and choose a username!
  2. Brand your blog: choose one of Tumblr's customized themes that matches your salon branding, or add a customized there if you have a web design resource at your disposal.
  3. Jump in and get started! There’s no right or wrong answer here – getting started in sometimes the most difficult task…start with snapping photos of recent salon looks, or trends you like.
  4. Remember,keep it visual. The beauty of Tumblr is the simplistic nature of the platform – users are drawn to photos and quick-take videos.
  5. Finally promote your blog in your salon and on your other social networks and be sure to post your blogs on your Facebook and Twitter accounts.

 

Check out some of my favorite Tumblr blogs:

  StyleSync.me Tumblr Blogs to Follow - Vogue.com     StyleSync Tumblr Blogs to Follow - Aura Friedman
 Vogue on Tumblr
 The Wall Group Diary  Aura Friendman

 

For more step-by-step social media guides check out www.stylesync.me!

As always, feel free to contact me at: kehlers@evokebrands.com with any quesitons and, be sure to "like" our Facebook page.

As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.

Connect With Evoke Brand Strategies:

Connect With Style Sync

Web:          www.evokebrands.com

StyleSync:   www.stylesync.me

Facebook: www.facebook.com/evokebrandstrategies

Facebook:    www.facebook.com/stylesync

Blog:          www.blog.stylesync.me

Twitter:        www.twitter.com/StyleSync

Tumblr:      www.stylesync.tumblr.com

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Twitter:      www.twitter.com/kellyehlers

 

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Pinterest:   www.pinterest.com/evokebrands

 

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.


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ABOUT THE AUTHOR: Kelly Ehlers

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry.

Having literally grown up in the industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

For more, go to www.evokebrands.com, and follow her blog at www.stylesync.me.

 


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