What is your favorite social medium for your salon? Why?
At the moment I would have to say Facebook. It allows me to give up-to-the-moment information to our “fans”, for instance when we have a new blog post up or if we’ve had an appointment become available at the last minute. When we have an in-salon event I can created a page on FB and invite all of our fans, which is super convenient. I like that it’s got all of the information people would need right there, too, like our phone number, address, and email address. It’s a great place to post pictures and I also have a newsletter sign-up form there as well.
You just began involving the rest of your stylists. How do you make sure that social media is a collective effort?
Almost everyone contributes in some way. They check in to our Facebook page to “like,” comment, and post pictures of their work, and we’ve all been playing with Instagram a lot lately. I have two stylists who are delving in with me on the website; one who is writing on the blog once a week and the other is going to write a monthly blog post. I love having their voices and energy included in our online presence, and I trust them to be the voice of the salon out there. Plus, since I work behind the chair 4 days a week as well as doing the usual owner stuff, I found that I needed to suck it up and get help with it all! Consistency is key with social media so we keep an editorial calendar with deadlines. It makes it harder to blow off when it’s on your schedule.
How do you get your clients to interact and become part of the Sin 7 Salon conversation and family?
I just ask them to check it out (FB, Twitter, etc) and encourage them to comment. If they do, I always reply to comments! A lot of our guests are not 100% glued to social media like some of us are, so they need to be coaxed out of their shells a little bit. Also, whenever find out we’ve had someone write up a good review online, we make sure to thank them publicly. Manners still count in the world.
So, in a nutshell, WAY TO GO Kat and team at Sin 7 Salon!
If you have read my other blog posts you will understand why Kat truly ‘gets it’ in the world of leveraging social media for her salon. She uses many of the best practice suggestions that are at the heart of a successful online marketing strategy. If we were giving out grades Sin 7 Salon would earn an A++!
Kat has mentions many important tips and steps to take with social media but I think that the most important part is to continue to educate ourselves. In the salon industry we are accustomed to keeping in front of the pack by forever updating our techniques and styles. Social media is the same atmosphere, it is forever changing and those who take the time and educate always come out on top.