The recently launched Beauty Bus Foundation hit the road this summer.Founded by beauty blogger Alicia Marantz Liotta (beautyindustrygirl.com) and her cousin, Wendy Marantz Levine after their cousin, Melissa Marantz Nealy passed away at age 28 from a degenerative neuromuscular disease, the Beauty Bus Foundation is a non-profit organization dedicated to enhancing the quality of life for home-bound, terminally or chronically ill patients and their primary caregivers.
By providing in-home beauty and grooming treatments, free of charge, Beauty Bus clients get a respite during a difficult time.
The Inaugural Friendraiser Concert, held July 18 in Los Angeles, featured world-renowned violinist Ken Aiso, who performed for attendees. Te 150 guests also received a swag bag from sponsors including: Sexy Hair Concepts, OPI, Max Studio, David Babaii for WildAid, Preece and Toff at Fred Segal, Alterna, Elle and Town&Country.
“I am completely overwhelmed and humbled by the outpouring of support we have received,” said Liotta. “The event was a glowing success and has helped us start creating a network of BBF friends and begin to raise the funds needed to bring dignity, smiles and solace to those who need it most.”
Soon after the event, Beauty Bus made its first stop, where Robbie Schaeffer of ROB/B, the first OPI Concept Salon in Studio City, did manicures for client Irene and her primary caregiver, her sister Cate.
To learn more about Beauty Bus visit beautybus.org.