At Eufora, Global Team Members are euphoric about the real deal, hairdresser-driven approach.
The 26 Eufora Global Team members are passionate about their products, profession and fellow players. From first word to last, they evangelize about their camaraderie and rhapsodize about making a difference for the working stylist. So what’s happening?
Hairdresser-owned Eufora does everything with stylists in mind. The focus on career-pathing and education is what was once called “pure.” Hairdresser/ founder Don Bewley hand-picks all the Global Team members, based on pure passion and the ability to go the distance. What was once a cliché—by and for hairdressers—is now the exception, but at Eufora, it lives on in the real- life approach to style collections and a pay-it-forward philosophy.
Career pathing isn’t discussed much anymore, and that’s a shame, say team members. In-house, they start as Elite Team members, attend a required Boot Camp and then move up to Regional 1, 2 and 3, as they build skills. Only the Global Team members develop the yearly collections and technical education, and take part in photo shoots.
To research trends, men’s specialist, Jay Fata, who owns Valor in Phoenixville, Pennsylvania, jumps on his Harley and checks malls and salons for what’s new.
“I’m into history, and history repeats itself,” says Fata. “For 2012, I’m inspired by the tight, low-bottom cuts of WWII, with their sharp parts and well-appointed finishes—think Mad Men. This year, the JFK cut will be laid on a lot of executives. Stylists are afraid of men’s cuts because they show mistakes more easily, so training in cuts this precise is a must.”
Other members have their own research methods but once the team and International Artistic Director, Dee Fortier, agree on specific trends, the specialists break the looks into steps, which everyone learns and teaches. That means men’s pro Fata masters updos, because being well-rounded is part of the profession.
How to Build a Team
“Boot Camp Mama” Tamra Segert, owner of Studio 700, Corona, California, focuses on mentoring, which is not cheerleading, she says.
“If you want a great team, lovingly guide them in achieving their dreams,” says Segert. “Have common goals and a strong vision; set an example. I learned from our Canadian team members that they hold hairdressing to a high standard and we should, too.”