On runways, red carpets and street style, relaxed and beachy waves have been prevailing for quite some time now, and it doesn't look like they're going anywhere.

For you, the beach wave is easy to show a client how to do and provides at least a couple retail opportunities (hello, sea salt spray from every brand, ever).

And for your client, they can take less time to style via air-drying, hold onto their color longer and decrease heat damage from blowdryers.

Basically, everyone wins. We've rounded up six of our favorite ways to do the wave so that you can, too.

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 6 Ways to Create Beachy Waves Mila Kunis: Tight, disheveled waves
 6 Ways to Create Beachy Waves New waves from Blumarine fall/winter 2014 Milan
 6 Ways to Create Beachy Waves Uniform, long, soft waves from Stella McCartney Resort 2015
 6 Ways to Create Beachy Waves Beach waves in 5 steps
 6 Ways to Create Beachy Waves Lorde: Coachella waves
 6 Ways to Create Beachy Waves Selena Gomez: Beachy curls at 2014 Nickelodeon Kids' Choice Awards