Proview: Cross-Promoting Services

By Lauren Salapatek | 06/13/2012 11:54:00 AM

 

In-salon promotions help build client awareness, introduce new services and bring in more money. MODERN SALON asked our Proview Panel,

“Which methods are most effective in cross-promoting services?”


Jennifer D’Antuono “We created a list of services that are 30 minutes or less that we hand to our clients and tell them they can receive any of those services while their color is processing.”

—Jennifer D’Antuono

Stylist/Salon Manager at Hair Design 27 Edison, New Jersey

Sara Cruncleton “We use reward postcards for community events offering new guests $10 to try our services for the first time, and existing guests 20-percent off any service they have never tried with us before.”

—Sara Cruncleton

Spa Director of Ihloff Salon and Day Spa Norman, Tulsa and Kansas City

Steve Napier “We have used business card-sized coupons as an effective way of driving the cross-promotion contest we are currently running. So it doesn’t seem like a sales pitch, each stylist is encouraged to give them to any client who has not been to a different department than hair. Every morning when the stylist receives their daily report, it is noted which services each client has received, so its easy to track who to give the ‘free gift’ cross-promotion card to that day.”  

—Steve Napier

Master Stylist/Education Manager of J. Bentley Studio and Spa, Columbus, Ohio

 

Marla Peoples “We work closely with other businesses in our area by putting promotional items in new client packets. This benefits us by introducing them to our salon.”

—Marla Peoples

Co-owner of Bella Fiore Hair Salon, Grayson, Georgia

 

Join the Proview Conversation Become a member at salonproview.com today! Help MODERN SALON editors identify and analyze trends and best practices.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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