The spring fashions shown during Fashion
Week in September were complemented with
textured styles. Experts predict fall fashions
this month will see even more curls, waves
and volume.

When Allen Ruiz, North American style
director for Aveda and co-owner of Jackson
Ruiz in Austin, Texas, heads out to New York
for February’s Fall 2011 Fashion Week, he predicts
texture will be everywhere.

On the Runway: Texture Takes Over
A bold hat is the perfect complement to a funky dress and wild curls. (Fernanda Calfat/Getty Images)

On the Runway: Texture Takes Over
Slicked on top with natural wave on bottom gave Anna Sui’s model a sophisticated hippy-chic look. (Daniele Schiavello/Catwalking)

“At the Spring shows, there were hints of texture,”
says Ruiz, who will be doing the hair at such
shows as Christian Siriano and Sophie Theallet. “At
the Fall shows, we’ll be seeing even more dramatic
texture. Texture is here to stay, in some form or

The days of runways dominated by polished,
smooth tresses may be a thing of the past, as a
growing number of designers are opting for textured
styles to complement their collections. Stylists
want to make a statement, and make it big.

David Wentworth Photography

On the Runway: Texture Takes Over
David Wentworth Photography

And there’s no better way to do that than by playing
up texture, whether it be sexy beach waves or
a voluminous afro.

Designers such as Mark Jacobs, Anna Sui,
Badgley Mischka and Alice + Olivia were
among those who featured textured tresses at
Spring shows. And texture will be a prevalent
feature on the runways in February.

“Texture is going to play a dominant
role,” says Rodney Cutler, owner of three
Cutler Salons and Redken expert stylist.
“The new interpretations will incorporate
curls, texture and braids within updos that
take us away from that classic shape.”

Curl expert Christo of Christo Fifth
Avenue believes 2011 will be a year
when women rock their natural
look, “with a touch of the future.”

“My favorite thing about textured hair is it
is never dull and boring,” says Christo. “It is
natural, exotic and sexy when it is styled the
right way.”

“Texture to me creates dimension and
gives you the freedom to create a newness
to a hair style by incorporating different
kinds of texture, whether it’s a certain type
of movement or a different finish to the hair
through product usage,” says Cutler.

is about this organic evolution. I am thrilled where it is at the moment where we
have these old Hollywood shapes incorporated
with these varying textured techniques.”

Braids plus texture equal a unique updo.

Loose curls left half down make for a softer textured look.

A roughed up bun with braids incorporated is an interesting departure from last year’s sleeker styles.
(Photos courtesy of