Ruth Roche: American Hair Idol

By Victoria Wurdinger | 09/24/2010 12:05:38 PM

 

Ruth Roche’s tryout for a prestigious artistic team years ago jump started a career filled with awards, celebrity clients and salon ownership.

When renowned British hairdresser Trevor Sorbie picked Ruth Roche as one of three out of 300 applicants who would comprise his U.S. artistic team, he saw a fearless, talented young woman who exhibited enthusiasm, not ego, and confidence that came with drive.

“I wasn’t afraid of much, and I was used to traveling since my dad was a Navy man,” recalls Roche, who eventually became Sorbie’s national artistic director. “To audition, I did one of Trevor’s cuts from a video cover—I’d never had time to see the actual video. He liked the front of the cut, but he liked my moxie even more.”

Today, Roche has her NYC-based RARE Academy and Salon, numerous NAHA wins, a colossal celebrity clientele, a long stint as Redken’s Global Artistic Director of Design and tons of editorial credits. Still, she remains as artistically curious as ever and almost girlishly giddy about her next adventure. Soon, she reveals, she’ll return to the stage and do special events for the Pureology Artistic Team, as its cutting and styling specialist.

Making it Happen

A former engineering student, Roche dropped out of college to pursue her first love, hairdressing. Her keys to getting busy: hard work and the right connections. Roche’s celebrity hook-up started with friend and celebrity make-up artist Billy B.

“He called me one day to do Mariah Carey’s hair,” says Roche. “After that, we did tons of test shoots together, which helped me build a portfolio.”


Roche’s alter ego Judi thanked her fans for making her popular—now she’s MIA!


Foolin’ around with the latest in haute-coiffure mouse ears.


Eventually, her portfolio netted her a celebrity agent just days before the call came from Vanity Fair for a Laura Linney/Annie Leibovitz photo shoot. This put her in the incredibly cool position of saying those words stylists dream about: “Have her people call my agent.”

Ruth’s Surprising Secrets

Dream Makeover: Not Donald Trump; Roche likes his trademark look. She’d love to take Nicole Kidman and Lindsay Lohan back to being redheads.

Her Alter-Ego:
“Judi” appeared the day Roche tried on “a really ugly wig” and fell into a funny, semi-patronizing Valley Girl character. Because the wig was stolen, Judi is on permanent sabbatical. If you find it, there could be a reward.

Chillin’ Time:
For R&R, Roche paints abstract water colors and hangs out with her cats, Lily and Sammy, who have their own elaborate and safely enclosed cat village, which leads out to her 19th-floor balcony.

RocheSpeak:
“I combine a lot of words. A Scaria is the scary area behind the ear where you can create a gap in the hair cut if you aren’t careful. A Doinky Doodle is hair in front that goes up, then down; you create it with finishing.”

Can’t Live Without:
Animals, a Mason Pearson Brush and Pureology Smoothing Elixir.
Staying in the Game

Everyone has professional challenges and Roche is no exception. When Sorbie became less involved in his namesake company, Roche moved to Redken; post Redken, she opened RARE Academy. Her first class was on September 11, 2001.

“It was the third day of a three-day cutting class, and we carried on,” says Roche. She opened RARE salon two years later with zero clients, and built the business from zip.

Now she focuses on teaching others— her very favorite thing—and recharges her creative self by staying playful. “Recently, I used my video camera to film myself trying to get a cab,” laughs Roche. “I kept up a running monologue and included my eventual driver.”

Revitalized and re-energized to hit the road again, what advice does Roche have for others who dream of success?

“Be assertive but not pushy, powerful but not overly aggressive. Volunteer to assist anywhere you will learn, and keep your eyes open for those magical opportunities.”


 

 

 

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