Ouidad Creative Director, based in the Ouidad Salon, Santa Monica, CA
Fall Forecast: With increased knowledge about how to embrace natural waves and curls and all of the products now available, clients are transitioning back to their natural texture. Think simple styles, with a freer, less polished look. I still see “waves” rolling into the next season; beachy, piecy waves are not just for the beach! This sexy, tousled texture will remain a look that goes beyond the summer season.
Exciting product to share with clients: Fall hair is in recovery mode from the damaging summer months that have left clients’ texture dehydrated, looking matte and lacking shine. The Ouidad Curl Recovery Whipped Curls can be used as a styling primer. It adds moisture to the hair and addresses the porosity, leaving you with a clean canvas for your styling aid.
Curl creed: Healthy hair is easy hair. No matter what type of texture you have, hair thrives with moisture. From your cleanser and conditioner to your styling and finishing products, maintaining hydration is the foundation for shiny, frizz-free hair.