Every bride today is filmed in high-definition. Color that’s crafted for digital delight, says Theresa McGaha, owner of Mouton salon in Grapevine, Texas, starts with a retouch two weeks away from the big day.
“It is important to do hair color in advance,” says McGaha. “This helps us create a style with the color in mind, so the bride and her gown are complemented by our choice. We weave contrasting pieces throughout the hair to help deflect the camera flash, as well to create brightness and the illusion of dimension around the face.”
Punching-up dimension goes beyond a high-def finish—that and an extra glosser mitigate potentially dulling styling sprays. On the wedding day, McGaha asks that the bride not shampoo her hair and she doesn’t either—it’s her “dirty” little secret. Clean, fresh hair doesn’t shape well, so the salon always sprays the base generously with a light, dry spray.
“The final style,” she says, “should always accent the color.”