Your emotional health is as important as your physical health, and a hairdresser’s emotions can sometimes take a beating! The great thing about improving your own self-esteem and confidence is that it gives you the power to help your clients get to the same place. Raylon Corporation CEO Howard Hafetz and beauty industry coach Dr. Lew Losoncy have developed the “psy-cosmetologist” concept to help hair pros boost their self-esteem which, in turn, helps them earn a better living.
“Psy-cosmetologists are different from regular hairdressers,” Hafetz explains. “They have self-actualized—like little acorns that have turned into giant oak trees—and they know their work and career serve a higher calling. This new breed understands that they are not there to just cut, color and bend hair; instead, they are acutely aware of the tremendous contribution they make to the well-being and happiness of their clients. The psy-cosmetologist realizes that her clients come to the salon not for cuts and color, but for the “great feeling” and confidence that comes with knowing they look just right.
When a hairdresser begins to have greater self-worth and becomes glowingly proud of her profession, her job satisfaction and career will soar! Along with this is a new and inherent confidence to attracting and keeping clients coming back forever. The psy-cosmetologist will be in demand, have a more positive career, achieve great financial reward and receive solid-gold gratification from knowing the huge difference she makes in the lives of those she touches.”
To learn more or purchase Dr. Lew’s book on psy-cosmetologist, go to psy-cosmetology.com.