Become a Psy-Cosmetologist

By Rosanne Ullman | 01/26/2014 5:32:00 PM

 

Dr. Lew Losoncy Your emotional health is as important as your physical health, and a hairdresser’s emotions can sometimes take a beating! The great thing about improving your own self-esteem and confidence is that it gives you the power to help your clients get to the same place. Raylon Corporation CEO Howard Hafetz and beauty industry coach Dr. Lew Losoncy have developed the “psy-cosmetologist” concept to help hair pros boost their self-esteem which, in turn, helps them earn a better living.

“Psy-cosmetologists are different from regular hairdressers,” Hafetz explains. “They have self-actualized—like little acorns that have turned into giant oak trees—and they know their work and career serve a higher calling. This new breed understands that they are not there to just cut, color and bend hair; instead, they are acutely aware of the tremendous contribution they make to the well-being and happiness of their clients. The psy-cosmetologist realizes that her clients come to the salon not for cuts and color, but for the “great feeling” and confidence that comes with knowing they look just right.

When a hairdresser begins to have greater self-worth and becomes glowingly proud of her profession, her job satisfaction and career will soar! Along with this is a new and inherent confidence to attracting and keeping clients coming back forever. The psy-cosmetologist will be in demand, have a more positive career, achieve great financial reward and receive solid-gold gratification from knowing the huge difference she makes in the lives of those she touches.”

To learn more or purchase Dr. Lew’s book on psy-cosmetologist, go to psy-cosmetology.com.

 

 

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ABOUT THE AUTHOR: Rosanne Ullman

Rosanne Ullman, Project Editor | Modern Salon Media

Rosanne has been writing for the salon division of Vance Publishing for more than 30 years, contributing landmark articles ranging from a year-long historical series in the 1990s marking MODERN SALON's 75th anniversary to a more recent, comprehensive tribute to Vidal Sassoon's impact on the industry. She was involved in the conceptual planning for First Chair and has directed several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from Northwestern University's famed Medill School and contributes to her community through three elected terms on her local school board.

Rosanne is our go-to provider for Modern Salon Media's Healthy Hairdresser e-newsletter. You can e-mail Rosanne Ullman at rullman@vancepublishing.com.

 


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