Keratin Complex participated in the official backstage VIP Gifting lounge at the 2014 DirecTV Celebrity Beach Bowl Gifting Suite at the Gansevoort Hotel. Attending celebrities included: Serena Williams, Jill Zarin, Jesse James, Katherine Webb and Mercedes "MJ" David who all stopped by to show their Super Bowl spirit with Keratin Complex.

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Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

Tennis superstar Serena Williams came by the Keratin Complex Super Bowl Gifting Suite where she was seen picking out products including blowdryers and the Getaway Tote.

Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

Real Housewives of New York and big fan of Keratin Complex, Jill Zarin came by to say "hello" posing with the brand’s famed Bling Brush.

Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

Country singer Jesse James showed her excitement for the big game in which husband, Eric Decker of the Denver Broncos played. Throwing on an orange and navy wig, the pregnant star posed with joy.

Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

TV Personality Katherine Webb along with American Quarterback and boyfriend AJ McCarron posed at the booth with a brand favorite, the Black Bling Brush!

Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

Shahs of Sunset star Mercedes "MJ" David touched up her locks with the Bling Brush.