THE EVENT: Backstage at the Christian Siriano fashion show at Mercedes Benz Fashion Week, NYC, February 2009. This was the first fashion-week showing for the Project Runway superstar. THE SCOOP: Siriano teamed with Aveda to make this first showing not only fierce but fashion with a conscience. The designer and Aveda offered NYC tap water in reusable, liter-sized, non-toxic aluminum bottles, eliminating up to 400 plastic bottles. Siriano created a fur-free collection, printed the programs and invitations on recycled paper, and all food served backstage was organic and locally sourced.
THE ART OF THE LOOK: Jon Reymon, Artistic Director of the Aveda Advanced Academy in New York, created the clean, sculpted, geometric boxy chignon with an Egyptian feel. “It’s bold, yet elegant,” says Reymon, surrounded by his team of 25 graduates of “Runway Styling,” a two-day course at the Advanced Academy.
THE LAST WORD: Using the word of the season, Siriano described the marriage of beauty and fashion as “Organic. You really can’t do one without the other, can you,” states Siriano.
Christian shows off his eco-friendly water bottle.
A perfect underturned ponytail.
A sleek, finished look.
Reymon with models backstage.
Jon Reymon shows the Aveda team how to achieve a model’s style for the Christian Siriano show.
Photography: Jon Gurinski