SERVICE SPOTLIGHT: Repêchage Lamina Lift Mask at Vito Mazza Salon

By Lauren Quick | 03/18/2014 4:17:00 PM

 

click image to zoom Process: The Lamina Lift Mask doesn’t require any preparation time; it can easily and quickly be placed onto a client’s face. “It can even be applied over the make-up of clients who are perhaps in a rush or simply do not want their makeup removed,” Mazza says. Removable eye-pads allow eye make-up to stay in place. “Make-up stays flawless, and skin still receives the dynamic benefits.” Removal is done by removing the mask, and no blotting is required.

Who performs the service: Skin and massage therapists

Supplies used: If the client has make-up on, that can be removed with a skin cleanser, towel and bowl of water. If there is no make-up or the client wants to leave make-up on, only clean hands and spatula are needed to remove the mask from its container and apply.

Duration: 15 minutes

Cost: $15

Target market: Anyone can benefit from the service, according to Mazza. “It brightens, lifts and hydrates winter-weary skin,” Mazza says. “Its cooling sensation refreshes and de-puffs skin instantly. Men and women are both enjoying it!”

How it’s marketed: Vito Mazza Salon has been offering a free mask to color clients, which has been a good way to cross-promote between salon and spa services.

Number sold per month: Around 75

How the service contributes to Vito Mazza Salon's success: “The Lamina Mask has been an ideal tool to increase retail sales, increase work tickets as well as give our clients added value,” says Mazza.

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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