Known for pushing boundaries and redefining style, Leonardo Rocco of Rocco Donna Hair and Beauty Art Salon in Miami’s trendy South Beach brings his personal philosophy of delivering cutting-edge styles, innovative techniques and service excellence to Aloxxi as an Artistic Advisor. Hailing from Argentina, Rocco's good taste and sophistication has been seen across print, radio and television outlets, on fashion runways, photo shoots, and scores of events and on the heads of internationally acclaimed celebrities.

BORN AND RAISED: Rosario, Argentina. I have lived in Miami for 12 years.

STYLE PHILOSOPHY: Every woman is unique and different. My passion is to find her beauty and bring it out.

I WOULD LOVE TO MAKEOVER: Leticia, the next queen of Spain.

THE BEST PART OF MY JOB: Sharing "The Energy of Beauty" with my team and my clients. Touching people with my talent and seeing them feel great with their new image.

THE TOUGHEST PART OF MY JOB: Missing Miami Heat games when I have to work!

IF I HADN’T BECOME A HAIRDRESSER: An actor

FAVORITE ITEM IN MY WARDROBE: My hat collection and my rustic silver rings

GUILTY PLEASURE: Eating Italian food, especially pasta, pizza and profiteroles

I AM INSPIRED BY: My father, who was a hair artist for more than 55 years. He introduced me to the art when I was 14 years old.