NYFW Peter Som: Eugene Souleiman for Wella: It's All About Color

By Alison Alhamed | 09/07/2012 9:34:00 PM


peter som wella eugene souleiman zoya nails "I'm very into giving designers a look that's JUST for them," says Eugene Souleiman for Wella Professionals, backstage at Peter Som,"something completely tailored." With Peter's collection, it's very strong in terms of color and we both kind of felt the girls NEEDED color in their hair."

And, color he delivered! Weft after weft of hair was applied to the models' existing hair to help create a vibe of "great clothes with bad hair," according to Souleiman.

"I wanted the hair to feel completely unnatural--featuring greens, violets, pewter blues and a hue of silver," he said. "Applied in a patchy, spontaneous way--almost as if the girl colored her hair one day and then the next day decided 'Maybe I want to try another color.'"

click image to zoompeter som wella eugene souleiman zoya nails The product used to create the texture was NOT a curling iron or flatiron, in fact the hair was styled primarily with the hands! The texture was created using Wella Professionals' Ocean Sprits. "It's a really great product to take away shine from the hair and create organic, dry texture."


peter som wella eugene souleiman zoya nails

Aura Friedman painted the wefts using Wella Professionals High-Lift Blondes and Color Touch Relights/Special Mixes.

"The color is really a fusion of metallic pastels--almost like this girl went to the salon and said I want this color and that color, I want everything and I want it to all melt together. Then she let it fade," she says.

"It's a great evolution of the pastel trend--but the metallic makes it more luxurious or dusty looking."

So what was the prep work like? It took a total of 12 hours, working with a very small team. "To show the team an example of how I wanted them to paint the wefts, I showed them French Impressionist paitings," she said. 



"Some of the teals in the hair came from the water around the lilly pads. The Soft pinks came from the flowers, and the green came from the elaves in the buds. The palette works really well together--and I wanted the color applied in patchy way like that."

Here's how they colored the wefts. First, they lay them all out on a table. The artist had the colro in front of them, and they painted the color right on.

"I didn't worry about saturation of the strands," she said. "If some hairs weren't colored, that was ok--the idea is that it didn't have to look too well done or manicured--more organic."

click image to zoompeter som wella eugene souleiman zoya nails

MODERN had the honor to interview Rebecca of Zoya nails for the scoop of the look created specifically for Peter Som's color extravaganza. Three colors were used in a mint/orange French manicure: Sharon (orange), Neely (mint) and Jacqueline (beige).



click image to zoompeter som wella eugene souleiman zoya nails "Neely is the base, and Sharon is the tip color," Rebecca said. "We're SO excited about the collaboration and the polishes will be available in limited quantities at zoya.com following the show."

click image to zoompeter som wella eugene souleiman zoya nails   

REMINDER! Be sure to "LIKE" MODERN on Facebook to get the scoop on hair and fashion backstage, on the runway, and on the streets! AND, check in at modernsalon.com/fashionweek for daily blogging by MODERN's Beauty and Fashion Director, the fabulous Maggie Mulhern, and Alison Shipley.)






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.


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