COLOR HOW TO: Formula and Steps to Reach Platinum Blonde

By Alison Alhamed | 02/27/2014 9:58:00 AM


click image to zoom Every time MODERN posts platinum blondes or winter white formulas on Facebook, you guys go NUTS. So when we spotted this beautiful bright finish on Instagram, we knew we had to track down the how to!

How did @redhotstylist Ashley Hubbard catch our attention? She uploaded the pic to Instagram, tagged @modernsalon, and used #hairdressermagic—MODERN's favorite way to see the best in hair color!

"This is my client Amber, who is a natural level 5," says Hubbard, who is the owner of Save Your Scissors Salon in Bethel, Connecticut. "Amber comes to have her roots refreshed every 4 weeks. I use 30-minute lightener on the scalp with 20-volume for 30 minutes. I then tone her base with Wella T18 or T14 depending on how much toning is needed, with 20-volume and leave it on 15-30 minutes as needed. Amber is sent home with Kevin.Murphy Blonde Angel wash and treatment which helps to maintain her creamy blonde tone while away from the salon for 4 weeks."


Like this? You'll LOVE these!

SHOP! Incredible Single Process Blondes by David Velasco

COLOR HOW-TO: Level 10 Blonde with Virgin Application

Wella's House of Color: Advanced Education at The Studio






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


Comments (1) Leave a comment 

e-Mail (required)


characters left

Brooke K    
Report Abuse
Texas  |  July, 31, 2014 at 12:38 AM

Is this foiled or painted right on the scalp?

Feedback Form
Leads to Insight