HOW-TO: Lift From a Level 5 Dark Brunette to a Level 11 Blonde

By Lauren Salapatek | 12/13/2013 2:52:00 PM


Pasquale Caselle, International Creative Director for It&ly Hairfashion transformed this level 5 dark brunette into a dazzling level 11 blonde.

So how did Caselle get this look without compromising the integrity of the hair? "When lifting 1-7 levels IT&LY’s Blondly Bleaching Cream adheres perfectly to the hair for more uniform results," says Caselle. "This new tube bleaching system can lift 1-7 levels and contains two formula secrets: Argan Oil and Jojoba Oil. These two oils protect, nourish and restore the hair fibers for impeccable results and maintaining hair safety while lifting hair from dark to light. As a result, hair will shine and feel in better condition never before possible with bleaching!"


STEP 1: Caselle heavily foiled the entire head with IT&LY’s Blondly Bleaching Cream with 30 volume developer after processing for 35 minutes (or wait until hair is pale yellow).

STEP 2: Then, he removed all the foils and blended the bleach through the rest of the models brown hair for five minutes.

STEP 3: After thoroughly rinsing and shampooing with IT&LY’s Advanced Color Protection Shampoo, Caselle mixed Aquarly 10N with 20 volume developer for a roots to ends application and processed for 20 minutes. (Prior to application he sprayed the ends with Colorly’s Equalizer 2020 to ensure even coverage.)

For more information about IT&LY HAIRFASHION visit:






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight