Hair: Rocky Vitelli, global artistic board member for Farouk
Photography: Roberto Ligresti
Make-up: David Maderich for mistermakeup.com
Fashion styling: David Widjaja
Cleanse hair with a purifying shampoo. Leave on for five minutes rinse and then
towel-blot to remove excess moisture. While the shampoo is sitting on the hair,
place smoothing treatment in bowl. About 1 oz for an average head of long hair.
Apply the smoothing treatment using brush and bowl. Place from 1/8 inch off roots
to ends in ¼-inch sections.
Comb through to evenly distribute the product, then process for 15 minutes.
Do not shampoo.
After processing, blow dry the hair over a round or paddle brush. Work from the
nape up to the crown and then into the sides in ½-inch sections. Using maximum
heat, direct airflow away from the head to smooth the cuticle. Dryer should be
approximately ½-inch off the brush.
Flatiron at 410° F in ¼-inch sections, slowly running through each section five times.
Rocky Vitelli, global artistic board member for Farouk, uses the new CHI Enviro American Smoothing Treatment to reduce frizz and smooth curl to make it more manageable. Try it on your clients who want to smooth, not straighten.
Silk chiffon gown with suede bodice by
Salvatore Ferragamo; cuff by Alexis Bittar.
PRODUCTS AND TOOLS
Smoothing System: CHI Enviro Smoothing Serum
Shampoo: CHI Enviro Purity Shampoo
Styler: CHI Shine Infusion
Flatiron: Made in the USA CHI Auto Digital Ceramic Hairstyling Iron
Blower: CHI Turbo
Mascara: Beauty Addicts
Skin primer: Your Name
Nail polish: CHI Nail Ala Mode and Office Party Miss-take