Naz Kupelian, Rusk Creative Team member and owner of the Naz Kupelian Salon in Lexington, Massachusetts, is often found on stage demonstrating new ways to use a flat iron. “It’s not just for straightening,” he says. “If used properly, an artist can get unusual or non-traditional texture.” In this video, Kupelian uses a Rusk Flat iron and Rusk Thermal Protectant spray to turn his model from a daytime look to an evening finish. “It’s a quick solution,” he says. “I’m really going for body and texture.” Using a sliding and turning technique, Kupelian curls the hair “like curling a ribbon. This is a great way to create a non uniform curl.” According to Kupelian, holding the iron vertically and mixing up “curling in” versus “curling out” is one of the best ways to create a more natural curl.