L.A.M.B., the clothing line designed by Gwen Stefani, partnered up with L'Oréal Professionnel for its fashion show in New York this September. A handful of models that strutted the runway and hair pieces that were incorporated into the braided look, were all colored with INOA.
"For haircolor, we wanted to make the girl's hair really pop, so we added color to individual pieces, as well as the full head of hair for several models, to give contrast and detail," said Eva Scrivo, L'Oréal Professionnel Stylist. "The color created a fun and playful look."
Also, read the Modern Scoop Blog about this event!