At NOMAD Aveda Congress 2013 in Minneapolis, artists light up the runway stage with their inspirational work, but just outside the doors of the auditorium a tribal bazaar takes attendees on a nomadic journey that offers them a learning and shopping experience while the Drs. Upadhyay take them on a guided personal spiritual journey.
Different teams, including Global Education, R&D, and Community Care set up stations within the bazaar, educating attendees on the latest Aveda advancements and philosophies, while other kiosks tantalized guests with globally inpired wares, such as baby moccasins, hand-knit mittens, leashes and collars for furry friends and Nomad apparel. A photo booth allowed guests to document their own experience.
For reprint and licensing requests for this article, Click here.