Ernie Brauchli, president of Creative Beauty Concepts, has announced that Jean Sweet has joined the company’s Artizen brand of professional styling appliances as editorial director. Sweet, a stylist, salon owner, and photographer, will create hair styling technical and educational material for Artizen. She will also direct the production of editorial trend collections to support the Artizen digital flat irons and ceramic blow dryers.
In addition to quarterly fashion and trend collections, Sweet will produce instructional videos and step-by-step still photography, teach salon classes and create online training programs. Visit artizenusa.com.