NovaLash eyelash extensions launched its products in the United Kingdom with a gala held at the Metropolitan Hotel, Old Park Lane. NovaLash celebrity lash artist Sophia Navarro applied lashes at the event, showcasing the brand’s exclusive application method. The company also presented its retail line, the patented AirNova drying machine and the popular Candied Lashes.
The international office in the UK offers monthly training and certification courses in central London. The office will also be a sales outlet for certified NovaLash spas, salons and lash artists in the UK and Europe. The company’s 2014 plans include additional training locations in other regions of England as well as in Scotland and Ireland.