Steve Goddard, founder of Pravana presents a check to Alicia Marantz Liotta, founder of the Beauty Bus Foundation.
Steve Goddard, founder of Pravana presents a check to Alicia Marantz Liotta, founder of the Beauty Bus Foundation.

In recognition of Breast Cancer Awareness month, PRAVANA introduced a limited edition pink version of their classic blue Intense Therapy Leave-In Treatment. For every product sold at select salons from September 1st through October 31st, a portion was donated to the non-profit Beauty Bus Foundation, equaling $11,858. The Beauty Bus Foundation brings beauty services to seriously ill individuals and their care givers.

"Partnering with Beauty Bus has been a wonderful relationship from the start. Like their organization, PRAVANA is passionate about caring for our customers,” said Steven Goddard, PRAVANA Founder and President. “We are thrilled to offer support to their honorable organization." 

“We are incredibly touched that Steven and his team at PRAVANA approached us again this year to be the beneficiary of the funds from their Breast Cancer Awareness Month campaign. Steve has always been a philanthropic member of the beauty industry and we are honored to have him supporting our cause,” says Alicia Marantz Liotta, CEO/Founder of Beauty Bus Foundation. “The funds raised through PRAVANA will allow us to continue providing dignity and hope through beauty and grooming services to those who need it most.” Visit pravana.com and beautybus.org.