Beauty Systems Group adds Sultra

Sultra Styling Appliances has announced that it is entering the professional beauty market with an exclusive alliance with Beauty Systems Group.

Sultra products are becoming favorites on the celebrity circuit and feature Japanese Kyocera Ceramic technology to repair and protect the hair and reduce styling time.

“We are thrilled to launch our professional division with BSG,” says Dana Story, founder and CEO of Sultra. “Our partnership with BSG will provide the best delivery system for our high quality styling tools to stylists across the nation.” Visit sultra.com.