Joico is offering salon professionals a vivid collection of five new semipermanent hair color shades from Vero K-Pak Color Intensity. First launched in conjunction with Joico’s Hi:Def style collection, the limited release of Color Intensity created demand at the salon level. Sue Pemberton, Joico’s international artistic director for color, helped develop the new shades following her work on the Hi:Def and Visionaire trend releases. Color Intensity creates dramatic color and accents with five new shades of blue, green, magenta and purple, which can be used alone, intermixed or combined with Clear Mixer to create softer shades. Visit


New Shades from Joico Color

Joico enhances the colorist’s palette with five new shades from Vero K-Pak Color Intensity.