PureOlogy Serious Colour Care has announced its ongoing partnership with the National Ovarian Cancer Coalition (NOCC) as the organization’s official haircare and styling partner. Throughout 2008, PureOlogy and NOCC will host 20 nationwide NOCC & PureOlogy “Walks to Break the Silence on Ovarian Cancer” culminating with a national walk to be held in Los Angeles in September, Ovarian Cancer Awareness month. NOCC’s national spokeswoman, Eva LaRue of CSI: Miami, will be attending the national walk to help increase awareness of NOCC and Pureology’s efforts to educate women about the symptoms and risk factors for ovarian cancer. PureOlogy and NOCC will work together to generate support from salons and stylists, local NOCC chapter members, and consumers to increase awareness and participation for each Walk to Break the Silence on Ovarian Cancer. Additionally, PureOlogy will be on-site at each walk, distributing pre-packs containing HydateShampoo, HydrateCondition and PureOlogy wristbands to participants.
“Ovarian cancer is a serious disease that affects thousands of women around the world, and in women age 35-74, ovarian cancer is the fifth leading cause of cancer-related deaths,” says Karen Fuss-Zipp, Senior Vice President of Marketing for PureOlogy. “Finding a cure for ovarian cancer is a cause that is very close to the hearts of the PureOlogy family and we’re eager to advance together with NOCC. Find dates and locations of “Break the Silence’ walks at www.pureology.com