Down to Business
THE EVENT: Redken Symposium held at the Mandalay Bay Resort and Casino, Las Vegas. The Professional Edge was the theme for 2009 event held in January.
THE SCOOP: More than 7,400 hair professionals gathered for three days of intense education including 17 classes on color, cut, correction, trend, finishing, style, design, brand building and the presentations of special awards including The Salon Of The Year award to Charles Dudley and David Honeycutt of Charles David Salon.
FAVORITE CLASS: Color 911: The Next Dimension with Deb Rosenberg and Dhaniel Doud, was chock-full of intense correction education. The color duo gave us insight into:
- How to treat multiple bandings: “Our technique for this was to foil the appropriate product using a stitch that was a combination slice/weave. You place a slice onto a foil, and paint the product onto the hair. Immediately take a weave and lay that directly on the foil as well, and continue to saturate. Lay another foil on top to close and secure. Our discovery was that sometimes you may need to utilize several products or developer strengths on the same strand to create an even result. Combined with this stitch, you can manage a lot of hair easily, and reduce the visibility of banding in the hair. Remember, horizontal bands equal vertical placement.”
- The power of de-ionized water: “Deionized water is available at many grocery stores, and is sometimes labeled ‘purified water.’ It’s also considered medical laboratory-grade water, with chlorine, dissolved salt and copper traces removed. It maintains a higher purity. Think of the residue sometimes seen on the bottom of a steam iron. Deionized water would prevent that from happening, and is a better quality to use on hair.”
- The importance of the colorist controlling the consultation: “Often we ask our clients ‘what do you want to do today’ instead of offering them solutions. Sometimes the hardest thing is to say ‘no’ to a client when what they are asking for is not possible or not in the best interest of their hair. The other pitfall is not taking into consideration their lifestyle. We recommend spending a few more minutes getting answers, then making recommendations.”
HOT NEW THINGS: New ideas, programs and products were launched at Symposium including: • Redken Chemistry, formerly Chemistry System, introduced customized treatments utilizing advanced technology and stylist expertise to offer “shots” of personalized treatments to clients. • Redken Education On Demand. This new service offers online education to licensed professionals. • The Widget on Redken.com makes navigating the site easier for the stylist and client. • The Sam Villa “V” from the Aspire Tour sold more than 800 of the newly released DVDs.
Singer Natasha Bedingfield entertains enthusiastic fans at Redken’s Symposium.
A spectacular grand opening kicked off the event.
Dhaniel Doud conducts a color class at Symposium.
The Salon Of The Year award went to Charles Dudley and David Honeycutt of the Charles David Salon.
Deb Rosenberg gets down to the science of things in a color class.