26 Beauty Brands Selected for California Export Initiative

By Anne Moratto | 11/12/2012 1:16:00 PM


Building upon the initial success of its launch at Cosmoprof Bologna in March 2012, the 11 participants of the California:  A State of Beauty Pavilion have since generated more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in eight months.  Organized by the Center for International Trade Development (CITD) in Long Beach, this export initiative has selected twenty-six brands to be part of their exclusive 2013 California: A State of Beauty Pavilions at both Cosmoprof Bologna and newly added Beauty World Dubai. With a few spaces left, CITD – Long Beach is looking for California-based beauty brands that want to attend these events at an offset rate and have the opportunity to grow their businesses globally.

click image to zoomCalifornia: A State of Beauty participants at 2012 Cosmoprof Bologna

Participating Brands

The California: A State of Beauty Pavilion seeks to curate a selection of cutting-edge, innovative products in hair, nails, skin care, cosmetics, spa products and fragrances.


Fresh N’ Fruity | Ioni Cosmetics: www.ionicosmetics.com | LASplash Cosmetics:  www.lasplashcosmetics.com/ www.jondavler.com| La Fresh®: www.lafreshgroup / www.diamondwipes.com | Millionaire | Mirabella®:  www.mirabellabeauty.comNYX: www.nyxcosmetics.com


INeKE:  www.ineke.com | Yosh: www.eaudeyosh.com


Johnny B. Haircare:www.johnnybhaircare.com|Zerran Hair Care:www.zerran.com


Nubar:www.bynubar.com| wHet:www.whetnails.com


CellCeuticals:www.cellceuticalskincare.com| Dermaesthetics Beverly Hills, Inc. www.dermaestheticsusa.com|

LAMU Cosmetics:www.lamucosmetics.com| Roots Organics:www.roostsla.com|Senegence International:www.senegence.com| Sorme: www.sorme.com


Daily Concepts®:www.dailyconcepts.com| Laguna Candles:www.lagunacandles.com| ME Bath: www.mebath.com

 Not all brands are participating at both shows. For more information on the California: State of Beauty Pavilion, please visit www.californiastateofbeauty.com








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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santa clarita  |  December, 04, 2012 at 06:33 PM

Zerran should worry about their products in Calif. Reallise doenst work for most stylist....

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