Aware Products, a leading developer and manufacturer of innovative hair care, bath and body and skin care products, announced today the addition of Kristine Cryer to its senior management team as executive vice president of sales, marketing and product development. In her newly created role, Cryer will bring added depth to an Aware team recognized for superior product development, innovation and best in class operations and customer service.
Cryer is a 20-year veteran of the beauty industry with a distinguished career across product categories including skin care, hair care, body care, color cosmetics and fragrances. She has led in-house product development, creating award-winning products for some of the most innovative brands in the industry, including Frédéric Fekkai, Aveda, StriVectin, Laura Mercier and The Body Shop. She also has been recognized as a product expert in leading publications, both in the USA and abroad. Her extensive experience across the industry, combined with the company’s robust R&D, marketing, operations and sales expertise, will distinguish Aware Products as a key strategic partner to its clients in a way that is unique in the industry.
“Having led product development from the inside, Kris has a first-hand understanding of our clients and the demands they face with regard to specific product attributes and speed to market. Her practical knowledge of the latest trends in the marketplace and the breadth of the competitive landscape will prove to be a vital strategic resource to our clients in their quest for product excellence and innovation,” said Chuck Greenberg, CEO of Aware Products. “This addition to our team marks a key step towards realizing our vision of Aware as a leadinginnovator in the industry and a truly customer-centric product development and manufacturing partner.”
“I’m very excited to join the Aware team and to work with its great groupof clients,” Cryer said. “It’s a crowded and competitive industry, and increasingly product developers and marketers need a real partner in their quest to create something that’s new and relevant, and get it to market quickly. I look forward to bringing my knowledge and experience to each of them to help further differentiate their brand offerings through positioning, ingredient technology, product performance and unique formula textures that they will only be able to achievewith a partner like Aware Products.”